diff --git a/apps/app_playback.c b/apps/app_playback.c
index 12b1ff6981..148657d8df 100644
--- a/apps/app_playback.c
+++ b/apps/app_playback.c
@@ -513,8 +513,8 @@ static int reload(void)
 	if (say_cfg) {
 		ast_config_destroy(say_cfg);
 		ast_log(LOG_NOTICE, "Reloading say.conf\n");
-		say_cfg = newcfg;
 	}
+	say_cfg = newcfg;
 
 	if (say_cfg) {
 		for (v = ast_variable_browse(say_cfg, "general"); v ; v = v->next) {